Blog Posting - How Much Is Too Much?

If you’re like most passionate bloggers, you probably post once a day, or more. You’ve probably even been told that posting at least daily will help create loyal readers. Some prominent bloggers even post three to four times a day. While this strategy does work for many larger bloggers with huge subscriber bases, it typically doesn’t work, especially for a beginning blogger. Creating a loyal reader base is how to make a blog successful. Readers who visit the site daily and comment on your blog build it, the same goes for RSS subscribers. For this reason, you want to do everything in your power to make sure your readers return; this includes not overwhelming with too many posts, which posting daily often does. If you post frequently, readers may simply get tired of reading your posts. Not only is reading time consuming, but chances are if a reader subscribes to your blog, they probably subscribed to a few other blogs as well. If these other blogs post daily, you can see how this can get quite tiring for the blog visitor. If a reader subscribes to three blogs that post twice a day, that’s six posts to read every day. Moreover, the daily RSS email reminders (if they subscribed via email) can litter their inbox and become annoying.

While this isn’t always the case, typically daily posting are of lower quality. Oftentimes these posts are either poorly constructed or republished information. Instead of focusing on how fast you post, focus on the quality of the articles. Content is king; not the amount in this case, but the quality of it. It’s better to have one high quality article than five poor quality ones. The sooner the blogging community realizes this, the better.

I suggest posting two to four times a week, instead of posting six to twelve (or more). If you could pick a consistent number, pick three posts/week. Doing this gives readers time to read your articles without feeling overwhelmed. Moreover, it lets you focus on making high quality content and gives you plenty of time to do so.

Now, there are some exceptions to this posts. For example, if you blog about something related to news, it wouldn’t make sense to only post two days after the facts. For real-life, time-essential blogs or posts posts as soon as possible.

November 30, 2007 | Under Blogging |  

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