TV Blog For Sale (and how I made it work)

February 29, 2008 | Under My Sites | 1 Comment 

1stly, I’d like to apologize for not posting for a while. I haven’t forgotten about the blog, I’ve just been focusing more on some of my other projects, such as affiliate marketing.

Anyway, I’m currently selling the Sarah Connor Chronicles blog. This is a TV show blog built around the TV show, which airs on fox. The site brings in $250/month when the show airs and gets over 76,000 unique visitors. I’m unsure how much it will bring in over the summer when the show’s not airing, but I would guess around $50/month.

If you’re interested in buying the site, see the auction at sitepoint:

View Auction

What can you learn from the success of this site?

This site has been a success in my eyes. If I had more actively advertised the site and sought out advertisers to buy ad space on the site, I have no doubt I could have doubled both my traffic and revenue. I simply didn’t have enough interest. But why did this site still turn out fairly successful? I believe there are a few reasons. Firstly, I started earlier. I began the site about 9 months before the show started. This gave me several advantages. Not only did it have the rest of the year to generate backlinks and begin ranking in the search engines, I had the advantage of virtually zero competition. I got the domain name, which was prime for SEO. The domain, combined with the time and lack of competition is what gave this site so much interest.

Another valuable thing I learned from the site is that I really need to diversify revenue. At one point the site was earning $20/day through Adsense alone; but Adsense lowered their rates and that dropped to nearly $5/day with the same amount of traffic. This can happen overnight. This led me to diversify the site’s income even more; today, the blog earns money from Kontera, Adsense, Commission Junction, Private Sales, and Amazon Affiliates/Unbox Downloads. This solidified the income enormously.

This post is just a brief update about what I’m up to. Hopefully through this site I’m selling you can take away something; plan ahead and diversify your revenue.