TV Blog For Sale (and how I made it work)

1stly, I’d like to apologize for not posting for a while. I haven’t forgotten about the blog, I’ve just been focusing more on some of my other projects, such as affiliate marketing.

Anyway, I’m currently selling the Sarah Connor Chronicles blog. This is a TV show blog built around the TV show, which airs on fox. The site brings in $250/month when the show airs and gets over 76,000 unique visitors. I’m unsure how much it will bring in over the summer when the show’s not airing, but I would guess around $50/month.

If you’re interested in buying the site, see the auction at sitepoint:

View Auction

What can you learn from the success of this site?

This site has been a success in my eyes. If I had more actively advertised the site and sought out advertisers to buy ad space on the site, I have no doubt I could have doubled both my traffic and revenue. I simply didn’t have enough interest. But why did this site still turn out fairly successful? I believe there are a few reasons. Firstly, I started earlier. I began the site about 9 months before the show started. This gave me several advantages. Not only did it have the rest of the year to generate backlinks and begin ranking in the search engines, I had the advantage of virtually zero competition. I got the domain name, which was prime for SEO. The domain, combined with the time and lack of competition is what gave this site so much interest.

Another valuable thing I learned from the site is that I really need to diversify revenue. At one point the site was earning $20/day through Adsense alone; but Adsense lowered their rates and that dropped to nearly $5/day with the same amount of traffic. This can happen overnight. This led me to diversify the site’s income even more; today, the blog earns money from Kontera, Adsense, Commission Junction, Private Sales, and Amazon Affiliates/Unbox Downloads. This solidified the income enormously.

This post is just a brief update about what I’m up to. Hopefully through this site I’m selling you can take away something; plan ahead and diversify your revenue.

More Project Updates

A few days ago I made a post about the BANS software. While I haven’t made any significant revenue yet from the sites, I haven’t given up. However, I have shifted my focus in regards to affiliate marketing. I’m not going to give out too many details just yet, but I’m working more with leads rather than sales, and SEO rather than PPC. A few days ago I spent three hours writing 20+ articles for this project. I’ve just started building everything on a solid website; I’ll post an update once more progress has made.

As for my other new project, AdminAddict.Com, I’m waiting on the design to be finished by the designer. I would guess it will be done within a week.

Another project I’ve had in the works for a while is focused around Fox’s new show, Terminator: The Sarah Connor Chronicles. I was fortunate enough to get the domain name www.sarahconnorchronicles.org; because the domain name is very search engine friendly, and because I started posting on the site months ago, the site is ranked in the top 5 for most terms related for the show in most search engines. The result is a massive amount of traffic (for me, anyway) coming overnight. I was already having problems with the new VPS, and the new traffic did not help whatsoever.

Sarah Connor Chronicles

Traffic aside, I did have some problems monetizing the site. I tried various sale and referral campaigns with commission junction, but had no luck. Amazon ads had been running for the previous month with only a few sales. With the boom in traffic, I switched ad sense. Sunday and Monday I made a decent amount, but had a very low CTR. I made some changes and it improved. I’ll keep experimenting. I’ve added TV episode listings of the recent episodes on Amazon and iTunes for purchase, so we’ll see if they’ll convert.

Sorry for not posting for a week or so; I’ve been busy. :D