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TV Blog For Sale (and how I made it work)
1stly, I’d like to apologize for not posting for a while. I haven’t forgotten about the blog, I’ve just been focusing more on some of my other projects, such as affiliate marketing.
Anyway, I’m currently selling the Sarah Connor Chronicles blog. This is a TV show blog built around the TV show, which airs on fox. The site brings in $250/month when the show airs and gets over 76,000 unique visitors. I’m unsure how much it will bring in over the summer when the show’s not airing, but I would guess around $50/month.
If you’re interested in buying the site, see the auction at sitepoint:
What can you learn from the success of this site?
This site has been a success in my eyes. If I had more actively advertised the site and sought out advertisers to buy ad space on the site, I have no doubt I could have doubled both my traffic and revenue. I simply didn’t have enough interest. But why did this site still turn out fairly successful? I believe there are a few reasons. Firstly, I started earlier. I began the site about 9 months before the show started. This gave me several advantages. Not only did it have the rest of the year to generate backlinks and begin ranking in the search engines, I had the advantage of virtually zero competition. I got the domain name, which was prime for SEO. The domain, combined with the time and lack of competition is what gave this site so much interest.
Another valuable thing I learned from the site is that I really need to diversify revenue. At one point the site was earning $20/day through Adsense alone; but Adsense lowered their rates and that dropped to nearly $5/day with the same amount of traffic. This can happen overnight. This led me to diversify the site’s income even more; today, the blog earns money from Kontera, Adsense, Commission Junction, Private Sales, and Amazon Affiliates/Unbox Downloads. This solidified the income enormously.
This post is just a brief update about what I’m up to. Hopefully through this site I’m selling you can take away something; plan ahead and diversify your revenue.
Blog Updates
As you may have noticed, I’ve made several changes on the blog today. Most noticeably, I’ve added a new, custom style to the blog. For the most part I’m pleased with this new style, though the change will take some getting used to. As you can see, we have our primary links on the left column, the secondary links on the right column, and the navigation bar in the center with the posts below.
In addition to changes in the style, we’ve totally revamped the about page with details about the site and myself. I’ve also added a recommended page that show you several of the online services I personally use and recommend. Furthermore, I’ve added a contact page if you have any question for me or would like to advertise on the site.
Needless to say, I’ll be making additional changes and tweaks in the next few days, as well as posting more. Stay tuned!
Blog Posting - How Much Is Too Much?
If you’re like most passionate bloggers, you probably post once a day, or more. You’ve probably even been told that posting at least daily will help create loyal readers. Some prominent bloggers even post three to four times a day. While this strategy does work for many larger bloggers with huge subscriber bases, it typically doesn’t work, especially for a beginning blogger. Creating a loyal reader base is how to make a blog successful. Readers who visit the site daily and comment on your blog build it, the same goes for RSS subscribers. For this reason, you want to do everything in your power to make sure your readers return; this includes not overwhelming with too many posts, which posting daily often does. If you post frequently, readers may simply get tired of reading your posts. Not only is reading time consuming, but chances are if a reader subscribes to your blog, they probably subscribed to a few other blogs as well. If these other blogs post daily, you can see how this can get quite tiring for the blog visitor. If a reader subscribes to three blogs that post twice a day, that’s six posts to read every day. Moreover, the daily RSS email reminders (if they subscribed via email) can litter their inbox and become annoying.
While this isn’t always the case, typically daily posting are of lower quality. Oftentimes these posts are either poorly constructed or republished information. Instead of focusing on how fast you post, focus on the quality of the articles. Content is king; not the amount in this case, but the quality of it. It’s better to have one high quality article than five poor quality ones. The sooner the blogging community realizes this, the better.
I suggest posting two to four times a week, instead of posting six to twelve (or more). If you could pick a consistent number, pick three posts/week. Doing this gives readers time to read your articles without feeling overwhelmed. Moreover, it lets you focus on making high quality content and gives you plenty of time to do so.
Now, there are some exceptions to this posts. For example, if you blog about something related to news, it wouldn’t make sense to only post two days after the facts. For real-life, time-essential blogs or posts posts as soon as possible.